Like many Bosnian towns, Travnik’s tourism is based largely on its history and geography. Nearby Mount Vlašić is one of the tallest peaks in Bosnia and Herzegovina, and an excellent spot for skiing, hiking, and sledding. Numerous structures dating to the Ottoman era have survived in near perfect condition, such as numerous mosques, oriental homes, two clock towers, and fountains. It was the principal city and military centre of the Ottoman Empire. For over 150 years, the vizie r- the Ottoman Sultan’s representative in Bosnia - had his headquarters in this town, attracting both consulates and trade.
Travelers visiting Travnik in this era were impressed by the town and called it the European Istanbul and the most oriental town in Bosnia.